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Visible Sisters: Rising Together in the Valley of Vision

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Visible Sisters: Rising Together in the Valley of Vision

Visible Sisters: Rising Together in the Valley of Vision
Empowering women of color in Phoenix through visibility, collaboration, and purpose-driven growth.

Kelsey Goins

Oct 5, 2025

Trivia Questionâť“

Which global movement was founded by women entrepreneurs to support and invest in women-led startups through collective funding and mentorship?

Answer at the bottom of the newsletter

Quote Of The Day

"Visibility isn’t about being seen by everyone — it’s about being recognized by the right ones." ✨

Luxury design once meant bold statements—crystal chandeliers, gleaming marble, and opulent gold that caught every eye.

 

Today, quiet luxury leads the way, favoring subtle materials and fine details that exude calm rather than extravagance.

 

Tiny homes are perfectly suited for this trend, transforming compact living into a showcase of thoughtful restraint.

 

Understated color palettes—like soft ivories and gentle eucalyptus—create a serene backdrop without crowding the eye.

 

Touches such as a matte black fixture or brushed bronze accent add just the right amount of sophistication.

 

Hidden storage solutions, like built-in cabinetry, elevate these homes by keeping clutter tucked away and lines clean.

 

Warm lighting filtered through linen shades completes the inviting atmosphere.

 

This approach proves that, in tiny homes, true luxury is rooted in intention and refinement—not in size or cost.

 


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Tip of The Day

Collaborate instead of compete.
Partner with another local woman-owned business for a joint giveaway or event. Collaboration doubles your audience, builds community trust, and amplifies visibility for both brands — without extra ad spend.

Families nationwide are reshaping what healthy living looks like, making wellness about both lifestyle and the spaces we call home.

 

With growing awareness of toxins in everyday products, more people are seeking safer cookware, non-toxic containers, and eco-friendly cleaning options.

 

This shift is sparking a movement toward conscious consumer choices, inspiring local markets and community projects to back sustainable living.

 

In Vermont, the Smokey House Center collaborates with local partners to create eco-friendly homes using regional materials, strengthening community ties.

 

In Fort Collins, the Sonders Project showcases sustainable neighborhoods with advanced air quality and water-saving technology.

 

Efforts like these highlight how simple, thoughtful steps can transform households and, in turn, whole communities.

 

With initiatives such as the Green & Healthy Homes Initiative investing in environmental justice, healthier homes are laying the foundation for safer, more vibrant cities.


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Interesting Facts

  • Fastest-Growing Force:
    Women of color now represent the fastest-growing group of entrepreneurs in Arizona, outpacing state averages in new business creation by nearly 3 to 1.

  • Community Impact:
    Over 60% of women-owned businesses in the Phoenix metro area actively reinvest in community programs, mentoring, or local hiring — fueling both economic and social growth.

  • Visibility Gap:
    Despite progress, less than 10% of women-of-color-owned businesses receive local media coverage or directory listings — making visibility initiatives like Visible Sisters a crucial bridge for recognition and growth.

Fiji welcomes solo female travelers with its blend of tropical beauty, vibrant culture, and heartfelt hospitality.

 

This South Pacific paradise features over 300 islands, allowing women journeying alone to find both adventure and tranquility.

 

Locals greet visitors with their signature “Bula!”, creating an atmosphere of warmth and safety from the busy markets of Suva to boat rides out to the Yasawa Islands.

 

Many resorts offer women-only dorms and curated excursions to help solo travelers feel secure and engaged.

 

Nadi and Denarau serve as easy starting points, while Taveuni, known as the “Garden Island,” dazzles with lush trails and waterfalls.

 

The Yasawa Islands’ beaches and close-knit resorts promote friendships and relaxing experiences, perfect for those seeking meaningful connections over parties.

 

Popular activities include snorkeling, yoga, local village tours, or simply unwinding by the ocean—each enriching the solo travel experience in Fiji.


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🥗 Maple-Roasted Beet & Citrus Salad with Spiced Pepitas

Ingredients:

  • 2 medium golden or red beets, peeled and cubed

  • 1 tbsp maple syrup

  • 1 tbsp olive oil

  • ½ tsp sea salt

  • 4 cups baby kale or mixed greens

  • 1 orange, segmented

  • ½ avocado, sliced

  • ÂĽ cup pomegranate seeds

  • ÂĽ cup roasted spiced pepitas (see below) 

Maple-Lime Dressing:

  • 2 tbsp olive oil

  • 1 tbsp lime juice

  • 1 tsp maple syrup

  • ½ tsp Dijon mustard

  • Pinch of cumin

  • Salt & pepper to taste

Spiced Pepitas (Pumpkin Seeds):

  • ÂĽ cup raw pepitas

  • ½ tsp smoked paprika

  • ½ tsp coconut sugar

  • Dash of cayenne (optional)

  • Toast in dry skillet over medium heat until golden and fragrant (2–3 min)

Instructions:

  1. Preheat oven to 400°F (200°C). Toss beet cubes with maple syrup, olive oil, and salt. Roast for 25–30 min until tender and caramelized.

  2. Whisk all dressing ingredients until smooth.

  3. In a large bowl, combine greens, orange segments, avocado, pomegranate seeds, and roasted beets.

  4. Drizzle with dressing, toss gently, and top with crunchy pepitas.

Why It’s Special:
This salad layers earthy, citrusy, and nutty flavors with a vibrant color palette. It’s packed with antioxidants, fiber, and heart-healthy fats — a true fall beauty that nourishes and impresses.

 

The surge in sustainable consumption is reshaping consumer habits across the market.

 

Despite growing enthusiasm, affordability remains a challenge, as eco-friendly products often come with higher price tags.

 

While 54% of shoppers are willing to pay more for green products, many still face cost barriers at the checkout.

 

Skepticism around greenwashing is also rising, with nearly 70% of consumers now verifying brands’ sustainability claims before buying.

 

This demand for transparency is pushing companies to prioritize authenticity and clarity.

 

Businesses now share detailed information on sourcing and production, using tools like blockchain for real-time traceability.

 

CEOs are embedding sustainability at the core of business, fueling innovations like zero-waste programs and circular economies.

 

By investing in both transparency and accessibility, companies can close the affordability gap and empower more consumers to choose sustainably.


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Secret Little Hack

Leverage local hashtags and neighborhood pages.
Tag your business posts with area-specific hashtags (like #PhxMakers or #DowntownPhoenixEats) and share updates in local Facebook or Nextdoor groups — it’s a free way to reach the exact audience most likely to support you.

Sustainability has become a daily commitment, shaping how people live, work, and connect with the world.

 

Small shifts—like swapping disposable cups for reusable mugs and composting coffee grounds—are quietly driving a new culture of environmental responsibility in homes, cafés, and offices.

 

Local coffee roasters are turning to eco-friendly packaging, while everyday choices, such as using a thermos or compost bin, add up to real change when adopted widely.

 

The essence of intentional living is progress, not perfection.

 

When individuals act with purpose, their choices spark broader influence across families, businesses, and entire communities.

 

Recent innovations highlight this shift—a Seattle startup’s “beanless espresso” uses sustainable ingredients to cut agriculture’s carbon impact, and a Unionville café’s Green Initiative champions composting and biodegradable packaging.

 

Each mindful choice moves us closer to a greener future, proving sustainability is brewed at home—one cup, and one habit, at a time.


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đź’ˇ Answer to Trivia Question:

SheEO (now called Coralus).
Launched by Canadian entrepreneur Vicki Saunders, SheEO created a revolutionary model where women pool capital to fund women-led ventures. Since its founding, the movement has supported hundreds of women entrepreneurs worldwide — proving that when women fund women, entire communities rise

Visible Sisters Initiative

© 2025 Visible Sisters Initiative.

The Visible Sister Initiative is dedicated to amplifying the voices of women entrepreneurs. Our mission is simple: to make women’s work visible, valued, and celebrated.

© 2025 Visible Sisters Initiative.